Support Individuals in Eating and Drinking Essay Example for Free

Support Individuals in Eating and Drinking Essay1. 3 imbibe ways to resolve any difficulties or dilemmas ab off the filling of nutrition and drink A nonmigratory at our superintend home is diabetic, so almost foods are contrastive to others as it has small sugar content. When bringing out puddings after dinner staff usually do diabetics first then everyone elses. However, the man-to-man expressed her feelings and shared that she was fed up of having the diabetic pudding as she felt different to everyone else. Staff explained that she needed this pudding as she has diabetes but the resident didnt pity and wanted the same. So staff had a deep conversation with the resident trying to come up with an idea to make for certain as shooting she was happy and suggested bringing her pudding out at the same time as everyone else so then she wouldnt feel different. She was happy with this idea and had her pudding at the same time as others. Line manager was inform. 1. 4 take up how and when to seek additional guidance about an individuals choice of food and drink When I need additional guidance on an indivudlas choice of food and drink I speak to the other care staff, senior carers or if needs be the manager.For example, a resident has his family to bring in his favourite biscuits for mid-morning tea, however on one occasion he ran out and didnt want any others that staff offered him. At the care home there is a large variety of biscuits but the individual only likes the ones his family bring. We did non want him missing out and being unhappy, so senior staff and manager was informed and had a meeting on how to stop this issue casualty again. We suggested that we could keep emergency biscuits for him in the pantry so if he runs out again, we will feel some and he wont miss out.His family was informed and thought the idea was great. 2. 1 Identify the level and type of support an individual requires when eating and drinking All service user need diffe rent support when eating and drinking depending on whether they are commensurate to do it on their own or with assistance. Some residents are commensurate to go an familiar meal and eat well without any support. Others may need their food to be liquidised because they struggle chewing on solid foods however they are able to eat by themselves.Then other individuals need full support when eating and drinking because they may not be able to move arms to eat and drink, or because they need countenancement in eating and drinking. When residents need full support it is historic to have patience with them eating, and progress them as practically as possible to have as much as they can. If the individual refuses food then pushing fluids is extra important. 3. 1 Describe factors that help promote an individuals dignity, comfort and enjoyment while eating and drinking When residents are eating and drinking I make sure the individual is sat upright and in a comfortable position to avoi d choking.To promote their dignity I place a napkin on their clothing so if food or drink is spilt it doesnt go on their clothes and it can just be removed. I also have one spare on the table so I am able to assist them wiping their mouths and fingers when needs be. Promoting enjoyment whilst eating and drinking includes many factors to consider, like making sure they have been toileted before meal times so they feel comfortable when eating and drinking. Also giving the resident choice on where they have their dinner, trying to encourage sitting with others to socialise but giving the choice as they might have days they wish to be on their own.Also the way the meal is presented with bright colours (vegetables), for it to be hot and looks tasty to promote them enjoying the food. 4. 1 Explain why it is important to be sure that an individual has chosen to finish eating and drinking before clearing away It is very important for individuals to eat and drink as much as they are able to m anage. When clearing away dishes, you cannot just take the plate away when there is food still left. You need to encourage the individual as much as you can for them to eat, however you cannot force them they have rights to not eat.But it is still important to encourage them as much as possible, and push fluids. Not only is it important for them to eat as much as possible but it shows them respect and that they do not have to rush their food, so they can feel relaxed and take their time. 5. 1 Explain the importance of monitoring food and drink an individual consumes and any difficulties they encounter It is important to monitor the food and drink intake of an individual as it can show whether they are having enough or even too much food or drink, whether it can lead to dehydration or if they have lost or gained weight.It is also important that the individuals are receiving the correct nutrition in their care and they are getting the goodness they need. If due to health issues the in dividual is struggling to eat, this needs to be recorded and other suggestions need to be put in place to resolve this. For example, if a residents suffering tooth ache and they are unable to chew their food to eat. In this case we could liquidise their food whilst they have toothache to enable them on eating.

World War 1: Harold Begbie, Fall-In

World warfare 1 Har aged(prenominal) Begbie, Fall-InThe emotions and ideas of the great world contend was very diametric as it was seen as honourable and Edenic. It was as well seen as vile and chthonic. The emotions and ideas of the people had evolved a lot by means ofout the war.August 1914 World War virtuoso had began and Britain was part of it .work force were quick to fight in World War One because it bought the thrill of adventure to their lives which was socially and economically very attractive contrary their former lives which were simple and dull. An appealing factor was that entertainment, food and drink were all provided for the soldiers. Men fought for freedom and honour. They were very patriotic and would die for their country. Glory was one of the m all an(prenominal) things they fought for. However some men were emotionally b deficiencymailed, through posters and propaganda, into joining the army. The soldiers were considered socially and politically superior b ecause they would fight for at that place country.The beginning of World War One Britain had not enforced conscription un exchangeable most other most other European countries until 1916. The first two years of the war Britain used propaganda to emotionally blackmail the whole countries population. The government did this through various an example is a poster in which they used words like You a lot which atomic number 18 second person pronouns this made the reader feel as if it was personally to him. The government used some posters to make the men feel guilty and dishonourable and others to make them feel anger which made them want vengeance and pride.Further more, propaganda was expressed through recruiting poetrys a famous poem written by Harold Begbie in 1914 called Fall-In it became so famous that it was turned into a song. The poem was sung in working mens clubs and even in churches. The poem was also in the newspapers lots of propagation due to the government making the m put it there since the whole poem was propaganda.Subsequently, Harold Begbie integrated powerful emotional blackmail which challenges the males sense of machismoBut what ordain you lack when your mate goes byWith a girl who cuts you dead?Begbie really plays on mens machismos using second person pronouns then making the reader feel as if this is his future. The future not being very good as he says that all your friends will leave you making the reader afraid of being unaffectionate and alone so the poem uses peer pressure making the reader feel as he is the only one not in the army. The centre of peer pressure persuades the reader to join and if thats not enough Begbie carries on to say that the reader will not be wanted by any girls. This scares the reader as it makes him feel socially rejected by all girls.Additionally, Begbies poetic structure of Fall-In is very propagandistic as he incorporates a pissed mesmerizing militaristic metre. This view ass the poem a constant rhy thm giving making the poem sound like a marchWhat will you lack, sonny, what will you lack,When the girls line up the streetShouting their love to the lads to come backBegbies add to the poem giving it a militaristic metre changes the poem completely. bounteous the poem rhyme makes it very catchy and if it wasnt for this then nothing would like it. The poems structure is very simple so rhyme is very good at making it sound good. Rhythm is a key in this poem as it is militaristic and gives it the sense of a march which suits the put across perfectly hardly also a march is very memorable and forceful.The ideas and emotions of the Great War was very propagandandenised until Rupert Brooke wrote idealistic poetry very various from Harold Begbie. Rupert Brooke was an admiral and respected poet. He went to university at Cambridge and was part of the literary greats. Brooke died of sepsis while on his way to battle of Gallipoli. Both poets had different opinions but because they both s upported the war there was no real evolution between them.Furthermore Rupert Brooke in his poem The Soldier shows the positives of war like in Begbies poem Fall-In but the poems do so for different reasons. For example Fall-In is propaganda and The Soldier is active a mans passion for patriotismIF I should die, think only this of meThat theres some corner of a foreign fieldThat is evermore England. There shall beThe Soldier is inspired by Brookes passion for self-sacrifice whereas Fall-In is only fuelled by propaganda and emotional blackmail. Brooke uses phrases like IF I should die, think only this of me in which he is trying to say that he doesnt care if he dies. He writes it as if he knows he will probably die in the war and has accepted it but he thinks if he does then where he dies will turn into a little piece of England. Though both poets show different view points on patriotism there is no specific evolution.In addition Brooke utilizes powerful language portray his idealis tic view of England through imaginativeness while Begbie, uses imagination to con the males machismoA body of Englands, public discussion English air,Washed by rivers, blest by the suns of home,Bothe Brooke and Begbie utilize the imagery in there poems to show the benefits of war. Begbie has little imagery but uses it to show what dystopia the reader life will become if he doesnt join the war. Brooke uses pastoral imagery like breathing English air which makes England seem like paradise and something beautiful to protect. Although England isnt very Edenic Brookes use of language makes the reader see a picturesque landscape. Brooke makes Earth seem like a motherland and female characters are usually seen by men as beautiful this adds to the readers picturesque image. so far though Begbie and Brooke utilize imagery for completely different reasons both there imagery is supporting war so there hasnt been any evolution.Moreover, both Brooke and Begbie use poetic structure to give t here poem a regular metre but Brooke also uses it to convey his ideals about the nobility of patriotismA pulse in the perennial mind, no lessGives somewhere back the thoughts by England givenRupert Brooke writes his poem in a sonnet form which gives it a rythmic metre just as in Fall-In which has a very regular rhythm and rhyme giving it a materialistic metre. Fall-In has a very easy and simple structure that rough-cut men could understand but The Soldier has a very traditional sonnet form which only the higher educated men could understand. Rupert Brooke conveys his moralness of patriotism by using a metaphor at the beginning of the sestet conveys the epiphany of the poetic voice that that dying for England is good. This powerful metaphor entices the reader to be reposeve Brookes message that patriotism is noble as it makes them feel if they were to die for there country they would become immortal never forgotten by the whole universe. Brooke conveys through his poem how much he is willing self-sacrifice for his nation. Although both poets use different poetic structure for different reasons they are both supporting war so there is no evolution.During the Great War battles like the Somme in which thousands of soldiers died news was sent to families and survivors told the tale of these battles and its viscerally. Many soldiers wrote poems and so the evolution of the ideas and emotions started. The survivors of horrific battles like the Somme were life-and-death in order to change the publics ideas and emotions of the Great War. While Rupert Brooke wrote about the nobility of war poets like Wilfred Owen wrote about the rectitude of war and its horrors. Wilfred Owen was a teacher and cliquish tutor in France before he enlisted in 1915. He was very nave and optimistic about war. Until he joined the conflict in 1916 and motto some the worst battles and his relationships with Segfred Sasson helped in his realistic and shocking poetry. Owen died in the battle of the Somme.Consequently, Owen writes about how the sardonic attack on the lies upon which war is founded. This is completely different from Brooke ideals about war and the beauty of willing self-sacrificeMy friend, you would not tell with such high zestTo children ardent for some desperate glory,The old lie Dulce et decorum est master patria mori.Brooke wrote about how noble patriotism was and how we all should be ready to die for our country whereas Owen thinks the opposite and writes about how all propaganda poems are a lie and nothing like the real war. Owen is similar to Brooke as he also used to be positive about war. Owen writes at the end of his poem The old lie Dulce et Decorum est Pro patria mori. This shows that he was also sucked into believing how righteous and decent war through the poem Dulce Et Decorum Est written by Gerladine Glasgow who wrote a complete lie to what war was really like describing battles with swords when they were noble King Arthur. Glasgow wrote this when the war was at its worst ticking young foolish men into going away to war. Owen is mainly attacking her as he takes her title and twists everything round showing how visceral war was and what a lie Dulce et Decorum est Pro patria mori is. The big dissimilarity in ideas between Owen and Brooke really shows that the ideas and emotions consume evolved.Subsequently both Owen and Brooke include different imagery to convey their ideas and emotions. Brooke utilises his imagery to show his idealistic view of England whereas Owen uses imagery to show the true horror of war.Men marched asleep. Many had lost their bootsBut limped on, blood-shod. All went lame all blindOwen writes about how dark war was Men marched asleep as if they were like zombies he also uses a metaphoric parallelism All went lame all blind to show that all these soldiers have become blind to what they are doing carrying on from how they all seem like zombies. Owen uses good imagery to show how corrupt and vile war was. Brooke uses imagery in his sonnet to show beautiful and England is and how to die for your country is so noble. Brooke portrays war in a picturesque and Edenic image where Owen portrays war as chthonic like hell. This change between the poets shows a big evolution of their ideas and emotions.However, Owen and Brooke both choose to write in sonnet form as the complexity of it makes it stand out. Brooke also uses it as it is traditional and English also does this Owen but uses the traditional view of a sonnet for a subversive purpose.The old Lie Dulce et Decorum estPro patria moriBoth Owen and Brooke have a perfect rhythm scheme throughout but Owen makes his last line irregular giving it an uncomfortable gap in the rhythm. Owen does this purposely to make the reader focus their attention on the last line. Owen uses Volta very skilfully to change the actions and emotional impact on the poem. Owen uses a sonnet form for his poem as it adds substance and authority to Owens persp ective on war but he also subversives the traditional use of a sonnet for his on purpose. As Owen changes the traditional view of sonnet form he shows that there has been a big evolution in ideas and emotions during the first World War.In conclusion the evolution of emotions and ideas of the great world war was like a rollercoaster ride. In 1914 lots of propaganda was used to get men to go to war. It was done through posters and poems like Fall-In which all played with the males sense of machismo. Also in 1914 Rupert Brooke wrote The Soldier which was also used by the media as propaganda but one mans love his country. Even though he went to war he didnt actually fight as he died from lead poisoning on his way to war. In 1914 as nobody had actually been to war and come back people believed the propaganda and thought it was good and noble. Wilfred Owen also wrote a poem before going to war about how righteous it will be. 1917 people started to find out the true statement about war an d how all the propaganda was a lie. One of the first poems to do this was by Wilfred Owen DULCE ET DECORUM EST in which he writes about the truth of war and chthonic it is. During 1914 most peoples ideas of war was influenced by propaganda and emotions were good about war. In 1917 lots of poets who went to war started writing the truth of how it really is and so the peoples ideas of war was the complete opposite from 1914 and their emotions to it was hate and anger. Until 1917 people had the same emotions and ideas of war as in 1914 it was only until people were being told the truth from the men fighting did their views change.

Introduction To The Death Penalty Philosophy Essay

Introduction To The Death Penalty Philosophy Essay frontmost of all, I would like to define the death penalty. Death penalty is when someone is put to death using dissimilar types of methods, for a serious crime much(prenominal) as murder, rape and drug dealing. It is also known as jacket penalisation, which comes from the Latin word capital meaning regarding the head. So therefore the most earthy way of capital penalty is hanging or decapitating. Although umteen countries refrain from using capital punishment, many countries still practice it. Countries like USA, Saudi Arabia, China, etcetera still physical exercise capital punishment. In my opinion, I personally agree with capital punishment as it creates a sense of fear in the minds of the criminals, so he/she leave think twice before committing a crime. It also makes the family of the victim get justice and they will be satisfied with the decision. If the prisoner is allow go of, then he/she will commit the crime agai n without fearing for his/her death. Justice requires punishing the abominable even if only some can be punished and spare the unsophisticated, even if all are non spared.Morally, justice must(prenominal) always be preferred to equality.Justice cannot ever permit sparing some guilty person, or punishing some innocent ones, for the sake of equality-because others have been spared or punished.In practice, penalties could never be applied if we insisted that they can be inflicted on onlya guilty person unless we are able to make sure that they are equally applied to all other guilty persons.Anyone familiar with the law enforcement knows that punishments can be inflicted only on an unavoidable shudder selection of the guilty(Bedau, H., 1977).Irwin Isenberg (1977) said,when you kill a man with premeditation, you do something different than stealing from him.I favor the death penalty as a matter of justice and human dignity even apart from deterrence.The penalty must be appropriate t o the seriousness of the crime (p. 135). (http//www.prodeathpenalty.com/ornellaspaper.htm)Capital punishment varies from country to country, place to place. Some places it is just fast beheading or hanging, while in other places, it is full of torture and slow death. In religion, me being a Muslim, has to follow the Islamic Shariaa, which includes capital punishment and it is the choice of the victims family to give capital punishment to the criminal or not. But only for very serious crimes such as rape and murder. As stated in the Quran If anyone kills a person- unless it be (a punishment) for murder or for spreading mischief in the land- it would be as if he/she has killed all of mankind. And if anyone saves a bearing, it would be as if he saved the life of all mankind (Quran 532). Also, the death penalty could eradicate the problem of overflowing prisons. If they keep prisoners for life in their prisons, that would mean providing space for them to stay, food, shelter, clothing, etc. which would angry a lot of resources and prison space. The prisoners with life sentences could still kill other prisoners or guards while in prison and could even escape and go on a killing move throughout the place. And it is more than fair because the victim was an innocent human being and had his/her life taken away without having to have his/her net wish or write his/her will and was killed without any reason. So therefore, why should the criminal let to live after he/she has taken the life of an innocent human being? And not giving a death sentence to the criminal who has killed/raped another innocent human being will not be fair as this will show empathy towards the criminal which is wrong. It also prevents other inmates in prison serving life sentences from killing more hoi polloi while in prison, because if there is no death penalty, then they would keep killing without having anything to lose. Also the crime rate will swell, as the criminal will not fear death pena lty as there is no death penalty and they could go about killing people without having to fear the capital punishment. On the other hand, Capital punishment means that they could be taking some innocent persons life without much evidence. For example, a person who is accuse of doing a major crime, but has not really done it and cannot prove himself will be put to death for his crime. So it takes the lives of innocent people in archaic cases and in old ages. But due to the technological advances, DNA testing and other ways of getting evidence can make certain that the accused is the real criminal. People also say that the death penalty is a brutal act, but the criminal committing the crime does not think about barbaric acts while committing the crime. But keeping a person in prison could be more torturous and painful and it would be better for the prisoner to go on rather than live in the prison, so then keeping the criminal in prison would be a much more severe punishment than th e death penalty. Also people who have given up on life and wanting to suicide, can go on a killing rampage and then get sentenced for capital punishment, which is what they want. So it would be better if they kept them in prison to not fulfill their desire. Other countries which do not use the death penalty would have better likeness of the countries which do not use the death penalty. I would personally agree with the death penalty as it gives a sigh of relief to the victims family and would deter future major crimes. This is the most debatable topic in the criminal justice system. There are many advantages and disadvantages to the death penalty, but if people see the advantages and disadvantages correctly and have empathy for the victims then, they will support capital punishment more. So therefore regarding my previous arguments, having the death penalty is a better option of serving justice in the criminal justice system, as it will help curb future criminals.

Internal and External Influences on LOreal

Internal and External Influences on LOreal gentlemans gentleman(prenominal)isation is the system of fundamental interaction among the countries in the world in order to develop the spheric economy, through integration of economics and societies every over the world by involving technological, economic, political, and cultural exchanges which make possible largely by advances in communication, transportation, and infrastructure, (source http//hubpages.com).A line of work firm which want to or exercises in globular environment needs to be awake(predicate) that there so many another(prenominal) to face in that business environment (internal and external), because the firm go forth operates across to a greater extent(prenominal) than one commonwealth and across contrary social and culture issues, political and legal systems, economic system and technology. Stake charterers interest equal community, politicians, early(a) competitors, suppliers, employees, bundleholders, wi ll be more demanding across wider world(a) business enviroment where the global firm will get involve in the business, and this will be more challenging to the firm. The output which a business bon ton will offer to the grocery store needs to be global w ares that will achieve competence a netst other competitors who operates in global business too.Task oneThe psychoanalysis of primary internal and external influences to LOreal.Globalisation.There several primary influences to troupe handle Loreal to go global like as follows bellow.Goverment drivers, like favor adapted trade wind policies, compatible technical standards, and common merchandising regulations.Competitive drivers, like high import of practiceds, interdependence of countries, competitors from different countries, and globalisation competitors. riget drivers, influences by having global channels, mobile merchandising, common client needs, and global customers. personify drivers, like low transportation compri ses, global outperform economies, need for technology, steep experience curve, deflection in country costs and high intersection development costs.According to casestudy shows number of influences to LOreal as subjected. In internal influence were about to build the government structure which bed be global administration and cope with the external global environment by stabilising their available resources so they target be competent to gain the capability to compete against other competitors globally. They been able to build up the organisation strengths through carefully plans strategy of acquring other cosmetics companies so they suffer spread up their wings in the international commercialises by using strong and potential brands in their new(a) and existing global markets ,which some of the brands were Loreal origin brands like lancome and other adopted brands like intercellular substance, Maybelline, Kiehls, SoftSheen-carson, Shu Uemura, Redken. Also moving business strategy from domestic strategy to international strategy that will enable the company to compete in global environment, The marketing failure during 1953 after entering U.S market through the company formed licensee Cosmair Inc. to distri savee LOreal products(pg3 on the case study) this do the corporate anxiety of LOreal to structure their corporate plans from failure to success, But counselling did able to consider company redisign to gain key success through designing good dispersal channels, flaxible management development of internal structure and culture so they notify cope with outside business environment to maintain stability, example LOreal managent under Dalle able to take the company to public(1963), sold off the companys soap unit and in addition did able to respond in political issues of state control of frances top companies(pg3 on case study).The current organisational structure were doing well in terms of achieving goals in case study it shows they had good reputation and market share in france and also in europe even though they were selling their products to customers in premium price. Organisation were recruiting skilled and talented staffs who can able to run up the company to successful point in future time without hanging location of individual, example Lindsay Owen Jones who was CEO british born(case study pg 4). Good allocation of resources to invest in inappropriate markets enables LOreal to gain other oppotunities apart from U.S market. casing Loreal management after bought the brand of Helena Rubinstein was best opportunity to go extra miles to gain other markets which are outside of U.S like Europe,Japan and Asia and brand has very good market awereness to its customers. Through acquisation Loreal company were able to access available resources from other company like dissemination channels, skilled staffs.Because of global marketing environment Lindsay Owen Jones the CEO of LOreal he esthesisted to redisgn the corpora te strategy so the company can able to cope with the international geographical environment of where will operates, below here shows the Strategic Choices of company can use four basic strategies to enter and compete when decide to operate in international market like follows-Pressure for LocalGLOBALSTRATEGYTRANSNATIONALSTRATEGYINTERNATIONALSTRATEGYMULTI-DOMESTICSTRATEGYHighCost pressureLowLow Pressure for local HighTransnational Strategy.This strategy firms must exploit experience curve cost economies and location economies, change over distinctive competencies within the firm and pay attention for pressures for localisation. To do this their need to be flows of knowledge from the parent to subsidiaries, flow from foreign subsidiaries to the home country, and from foreign subsidiaries to foreign subsidiaries, a process that known as global learning. The approach of transnationals is non appropriate in all situations, nor is it without costs. Where demands for local responsiveness are low, a global strategy may still be the closely appropriate . The coordination and management challenges of a transnational also create higher cost and beni converges than with one of the more traditional strategies. A transinational strategy makes sense when a firm faces high pressure for cost reductions, high pressures for local responsiveness, and where there are significant opportunities for supplement blue-chip skills within a multinationals global network of operation. In some ways companys that pursue a transnational strategy are trying to simultaneously achieve cost and differentiation avails. As attractive as this may sound, the strategy is not easy to pursue. Pressure for local responsiveness and cost reductions part conflicting demand on a firm, being locally responsive raises costs.Global Strategy.Firms that pursue a global strategy focus on change magnitude profitability by reaping the cost reductions that come from experience curves effects and location econ omies. That can be called a company pursuing low cost strategy. The production, marketing and research and development activities of firms pursuing a global strategy are concentrated in a few favorable locations. Global firms tend not to customise their product offering and marketing strategy to local conditions because customisation raises cost, it involves shorter production runs and the duplications of functions.Multidomestic StrategyCompay pursue this strategy orient themselves toward achieving maximum local responsiveness. The key cut feature of multidomestic firms is that they extensively customise both their product offering and their marketing strategy to match different national conditions. Consistent with this they also tend to manifest a complete set of value creation activities.International StrategyIn this strategy company try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products. Mo st international firms have created value by transferring differentiated product offerings developed at home to new markets overseas. abbreviation of how globalisation influences policies and decision making in LOreal.LOreal able to profit acquisation to maintain market share against other competitors so the company can stay into its business. assess creation were made into LOreal products by renovate those brands they were so strong in the market and had very good perception to its customers because if there is more value in the product that means there is value and trust between two parties, firm and customer. Because of globalisation LOreal did able to design the Organisation structure which will fit on the global environment the firm is facing. Barlett and Goshal outline a mark of organisation structures developed by multinationals to meet these global challenges, Like as follows below.Global Co-ordinationLow HighInternationalDivisionsGlobal ProductsCompaniesInternationalSubs idiariesTransinationalCorporationalLowLocal IndependenceAndResponsivenessHighInternational DivisionsThe structure is appropriate where there is minor requirement for global coordination and little need to tailor products to local requirements.Global Product CompaniesThe need for greater global integration has seen many multinationals moving towards global product structures with product divisions integrating activities on a world wide basis from component supply, through manufacturing to research and development. This structure creates many opportunities to achieve cost efficiencies and transfer resources that are dependent upon sophisticated planning and control systems. However the pressures to respond to local needs seem to be change magnitude in many global markets. In case study page 10, CEO Owen Jones said that Loreal to be truly global company they need to promote around the world American brands because that was other great alternative in the beauty industry and also they didnt accept only local brands, by trying to put all LOreal brand everywhere by selling United states to Americans, Japanese, Chinese and Italian elegance to the Japanese, French beauty to Africans, and also Japanese chic to Brazillians.International Subsidiaries many an(prenominal) organisations are structured around international subsidiaries that respond more closely to the needs of the local market, often at the expense of control from the centre and a uniform organisational structure. However, whilst this structure has been appropriate in the past, as global competition becomes more intense, there may now be a need to look at greater global integration.Transnational CorporationsThe increasing pressures of global competition upon companies to both globally co-ordinate activities and respond to local needs has led to the growing of the transnational organisation . The traditional multinational structures are seen to be converging upon a new organisational structure that depends upon an integrated network of interdependent resources.Also LOreal company according to case studies shows the numbers of responds to change the products offering to its customers through understanding their customers and the life styles they have. By using Ansoff four strategic options, he claimed that in marketing we can only ever be talking about products and markets, and that these can only be old, or existing, and new, or potential. Below is a figure shows Ansoff Matrix pose in strategic choice.ProductsPresent NewMarket PenetrationLOW RISKProduct cultureMEDIUM RISKMarket DevelopmentMEDIUM RISKDiversificationHIGH RISKExistMarketsNewsource abe manualMarket penetrationOn this strategy present product and present market will be appropriate when a market is growing and not yet saturated, example Loreal company when was marketing in France market before decide to go abroad market. By attracting non users of the product, or purchasing rate of existing customers. The strategy can be implemented through increasing activity on one or more of the mix elements. Example aggressive promotion, pricing, using more intensive distribution.Product development.The strategy deals with New product at existing market, an organisation develops a new product to sell at its existing market. Sometimes can be simply the product refinement, could be change of taste or packaging. Product development is most prevalent when branding exists. Promotional aspects will be emphasise the added qualities of the new product and inter-group communication it specifically to the security of and confidence in the brand. This strategy builds up customer loyalty and the benefits to be gained by purchase and other mix elements like distribution may remain unchanged.Market DevelopmentOn this strategy is about the company sells the existing product at new market, is often found when a regional business wishes to expand or if new markets are emerging because of changes in consumer habits. It can also occur when a new use has been find for an existing product. Implentention of this strategy involves appealing to markets sectors not currently catered for and many mean a re adjusting of products, new distribution methods or channels.DiversificationThis strategy is where new product will be sold in the new markets sometimes introduced so that the firm will not become too dependent on its existing strategic business units (SBUs), this is kind of insurance for future of the company incase of any disaster that would happen due to drastic environmental changes in future where the company is operating it business. This can be considered as means of growth and expansion of power to against competitors. The new product can me totally innovated which has never been seen in the marketplace, or the product is new to the firm but has already been the in the marketplace. Diversification can be Horizontal integration acquisation of another organisation which has a desired features, the firm tha t is acquired mighty use similar production methods, its distribution channels may highly effective and prove expediencyous or has got great capacity. Or Vertical Integration where involves acquisition of some other enterprises in the chain of distribution between manufacturer and customer,can be forward towards customer or backwards towards the source of materials. Other diversification also can be Conglomeration where moves a company away from the its existing product market situation into an entirely new area in order to satisfy a primary objective.Critical evaluation of the effectiveness of LOreal response to globalisation.Due to global environment has its complexity and uncertainties, LOreal did able to respond through building organsation which will cope with changes in business environment by competing with other firms operating in the same beauty industry, LOreal was selling a products (e.g Lancome in cosmetics and LOreal professional in hair care) which targeting in high i ncome customers by selling their products in high price, which moderate the company to expand into international markets. Also their brands where only potential in Europe and not USA and the price strategy they were using were not accessible. This made LOreal management to review their marketing strategies into global level. LOreal had market accounting entry strategy in USA market, first was licensee to cosmair to supply Loreal products after the strategy didnt perfom better, indeed Loreal management did apply another strategy which was acquisition strategy. There are different entry strategy to foreign markets a business company can use, entry strategy can be Turnkey project, Exporting, Franchising, Licensing or Joint ventures. Licensing agreement is at ar consortment where by a licensor grants the rights intangible properry to another entity (the licensee) for a qualify period, and in return the licensor receives a royalty fee from the licensee. Intangible property includes p atents, inventions, formulas, Trade attach, processes and designs. Acquisation is about one firm buys another firm. Hamills model, Motives for acquisation are economic motives, strategic motives, finance motive and behavioral and managerial motive.Economic motives can be synergy in value chain,economies of scale, improved efficiency, purchase of managerial skills and unique resources.Strategic motives this can aslo be diversification,competitive by gaining market control or remove competitors or both, buy rather than build market share, or instant growth.Behavioral and managerial motives also this can be increasing management utility and sales growth, personal goals of senior managers, separation of ownership from control.Financial motives is about Financial engineering,Valuation possibility theory and increasing shareholder value.In Addition of popular American brands such(prenominal) as Maybelline, Redken, Matrix, SoftSheen-Carson, and Ralph Lauren Fragrances to its portfolio of french brands, LOreal had created an international brand portfolio for consumers with a wide range of incomes and tastes in 140 countries.Because the market in France and part of Europe maybe were seems to be saturated, and LOreal perhaps was facing a bit competition from rival companies in france and other part of Europe made it to seek other new attractive market which was USA market to extend its market share and increase the revenue.By using capital of Massachusetts Consultancy Group Matrix(BCG) theory based on Market share and Market growth rate of the Small Business Units(SBUs).Boston Consultancy Group Matrix.STARSQUESTION MARKSCASH COWSDOGSHighMarket growthLowRelative Market ShareSource abe manual. inquiry MarkAre products which have low market share and are in high growth markets. The product has not yet reached a dominant position in the market. Although it may be generating funds, it still requires a lot of investment for development and the company must decide if they to keep investing.StarIf Question marks succeed they become stars, leaders in high growth markets. Stars are the providers of tomorrow and the company with no stars should worry. On the figure above shows two star products, one which has the leading share in its market and one which has only slightly more share than its leading competitor. Efforts should be made to increase the share of the second product in order to secure its future profitability, particularly as the market has a very high growth rate this could be where future earnings lie. Also this stage may involve investment in promotion and distribution incase of competition, and Star can also nonplus revenue and use resources which may lead to break even.Cash CowWhen market growth reaches a stable level, Stars become cash cows providing they hold a leading share of the market. If they lose any market share to the competition they will slip into either being a marginal Question Mark or at very worse,a Dog or sometimes if a fir m continued to support other categories and neglegeted its cash cow then its could eventually become a dog. Cash Cows wee good revenue, do not require high investment and often mean the economies of scale can be gained. The money earned from cash cows should be employ to invest into other products.DogDogs have a weak market share in low growth or stable markets. These products can often take up more time than they are worth. They usually produce low profits and very often incur losses. They will always consume cash, even if it is just in the time taken to manage them. back be dropped by firm but is not wise to do immediately because they might still poduce profit and can also be used retention to customers.LOreal responded by creating competitive advantage against other competitors in beauty industry.Michael porters beer Generic Strategy explained how the company can gain competitive advantage through differentiation, differentiation focus, cost leaders, and cost focus. LOreal m anagement were able to differentiate their products through product divisions ( Consumer, Professional and Luxury products division). Also Loreal used cost leadership and cost focus, by created products range according to consumer classes, by selling them with different range of price, based on ethinic life styles from white to black race.Also Porter Value Chain Analysis can be useful here to determine the response of Loreal beauty company to globalisation,Primary activities.Inbound logistics, relations with storing, receiving and distributing the inputs to the product or service. Material handling, controlling stock and transport. Operations, concern of transform different inputs into final products or service, assembly and testing.Research and development, concerning about gathering useful culture from the market like competitors in that market,customers, developing new product or lowering the cost of production ( LOreal, Research and development activities allowed the firm to reduce production costs). In the case study (pg11), Its says LOreal had strong commitment to research and development that many insiders considered to be among the firms most distinctive values and a comparative advantage over competitors. Through research and development they did able to discover the new hair Fructis shampoo product made from fruit sugar called fructose.Production can be creation of goods or services, example Fructis shampoo.Out bound logistics through local distribution channels which the company had control with it, acquisation enabled LOreal management to gain competence in distributing products to consumers.The Marketing and sales provide the means whereby consumers/users are made aware of the product or service and are able to purchase, Loreal provided product mix, overflowing advertising to their customers so the can be aware of their products offering to the market.Service, service includes all those activities which enhance or maintain the value product or service, such as training, installation, repair and spares.Support Activities in the value chain give inputs that allow the primary activities to occur, can materials management, human resource management by dealing with recruiting, training, development and rewarding people within the organisation, example in the case study Loreal hire people early in their careers and educate them so that they can become the future leaders of the company (i.e LOreal CEO, Lindsay Owen Jones and Kiehls president, Philip Clough). Information systems, and company infrastructure this can be the structure of organisation, control stystems and culture of the firm.Demonstration of some areas for usefulness in the response of LOreal.LOreal as beauty company needs some area for improvement like as followsThere is need for Loreal to creat another range of products which will be different from cosmetics products through diversification, example house hold products or clothing, so can able to maintain the st rong position in the market and gain more revenue. Because the Loreal profit seems to be low analyze to other competitors, even though is leading company there is slightly difference in revenue and even in market share too.The price of Loreal products seems to be a bit expensive to developing countries in Africa and Asia where majority people are in very low income which the cant afford to buy the Loreal products only medium and high income people can afford to but them, compare with other competitors like Procter and Gamble or Uniliver which their products in area like Asia and Africa are quite cheap most people can afford them. Example Loreal did sue Bellure company for selling smelled perfume like a luxury Loreal perfume (htt//www.newlawjournal.co.uk), this shows that the Loreal products are potential in market but are more expensive which other company getting advantage by coping the products and selling them in cheap price.There is needs of improvement also in distribution cha nnels so can allow easy accessibility of products to their customers, example Kielhls products part like Africa there is no kiehls store, like Asia which there is good ermerging market opportunities there only very few stores.Social resposibility according to book of Corporate Communication by Cornelissen pointed as corporate social accountability is about the recognition of the need for business to deliver the wider societal value beyond shareholder and market alone (pg44). Loreal management doesnot gives information in how they are connected to their suppliers who supply the materials for fructis shampoo which made from fruit juice, but how the fruits are growing and there is any environmental concern that the major question, because probably this could be another source of environmental degradation. According to The Telegraph article Jan 30, 2008, Loreal was sued for using Shark oil to make cosmetics which they did stop to use to make major products but still their using shark o il to make lipstic brand type called Shu Uemura, which actually for Loreal needs to use other source of raw material like vegetable oil than Shark oil which this destroys natural resources in the environment. Loreal also through advertisiment by using female models this can be misleading to women because most women will respond to advert that there is beautiful model on it by thinking that they will be the same as like the model on the advert, source (http//loreal.exteen.com), this should be improved by selling only cosmetics generally than selecting small number of beatiful model women who can attract majority women in the world to buy products.

Government and Politics - The Wisdom of Solomon Can Provide Mid-East peace :: Politics Political Essays

The story of poove Solomons wisdom is well known and presents a closure for the conflict over east Jerusalem, which contains the historic section of the city so highly prized for containing many famous religious sites time-honored mosques, various Jewish, Christian and Islamic shrines, the Wailing Wall, the foundation to King Solomons Temple, in short, the Old City.   East Jerusalem is currently the loggerhead in the Mid-East peace process. The Palestinians, with the support of the Arab states, say that come what may they must have have over East Jerusalem. A strong force in Israeli politics is of a similar opinion, saying that they will non compromise on this issue, that East Jerusalem must be under Israeli control.   Unless a compromise is somehow reached, it appears that more people will function in the forcefulness in this region, s darkenediers will die on both sides, more protesters will be killed, more people imprisoned, civilians including children, old men and women, even babies, will die as a direct result of the violence.   In order to avoid any more violence perhaps we should turn to the story of wise old Solomon himself for the solution. It is said that once upon a time two women appeared before him, both claiming the right to a particular mollycoddle, each saying that she was the rightful mother of the child. Solomon proposed that the baby be divided in two, and half given to each woman. Hearing this, one of the women said, No, dont do that, let the other woman have it. Solomon, in his wisdom, and then gave the baby to this woman who obviously valued the life of the baby above her own interest in the matter.   Seldom can an example like this be applied in its precise form, but it can be adapted to fit the dispute over East Jerusalem today. Obviously a present-day(prenominal) Solomon cannot threaten to destroy East Jerusalem and expect one of the sides to declare, No Let them have it. But something similar can be proposed, a solution that seems just as wise as Solomons. Both sides can agree to a UN force moving in to raze all those ancient constructions, set off the traditional sites, leaving not one stone upon another.   What would this solve? Well, most importantly, it would solve the conflict over East Jerusalem - no more violence, not one more death.

touch senses :: essays research papers

The fell contains numerous sensory receptors which receive information from the remote environment. The sensory receptors of the skin atomic number 18 concerned with at least five different senses pain, heat, cold, equal, and pressure. The five ar usually grouped together as the case-by-case sense of touch in the classification of the five senses of the self-colored human body. The sensory receptors vary greatly in terms of structure. For example, while pain receptors atomic number 18 simply unmyelinated concluding branches of neurons, touch receptors form neuronal fiber nets around the base of hairs and inscrutable pressure receptors consist of nerve endings encapsulated by specialised connective tissues. Receptors also vary in terms of abundance relative to each other. For example, there are far more pain receptors than cold receptors in the body. Finally, receptors vary in terms of the concentration of their distribution over the surface of the body, the fingertips hav ing far more touch receptors than the skin of the back. Other types of receptors primed(p) throughout the whole body, including proprioceptive receptors and visceral receptors, receive information about the bodys internal environment. Proprioceptive or stretch receptors, located in muscles and tendons, sense changes in the length and accent of muscles and tendons and help to inform the central nervous system of the position and movement of the various parts of the body. individually stretch receptor consists of specialized muscle fibers and the terminal branches of sensor neurons. The muscle fibers and sensor neuron endings are very closely associated and are encased in a sheath of connective tissue. Visceral receptors monitoring device the conditions of the internal organs. Most responses to their stimulation by an organ are carried out by the autonomic system. several(prenominal)(prenominal) visceral sensors, however, produce conscious sensations such as nausea, thirst, and hun ger. Touch Receptors are the nerves cells that tell your brain about tactile sensations. There are several types of touch receptors, but they can be divide into two groups. Mechanoreceptors that give the sensations of pushing, pulling or movement, and thermoreceptors that tell you about sensations of temperature. The mechanoreceptors contain the most types of touch receptors. unacquainted(p) nerve endings inform the brain about pain, and they are located over the entire body. Located in the deep layers of dermis in both wiry and glabrous skin, the pacinian corpuscles detect pressure, telling the brain when a limb has move. After the brain has told a limb, such as an arm, to move, the pacinian corpuscles tells the brain that that limb has actually moved into the correct position.touch senses essays research papers The skin contains numerous sensory receptors which receive information from the outside environment. The sensory receptors of the skin are concerned with at least fi ve different senses pain, heat, cold, touch, and pressure. The five are usually grouped together as the single sense of touch in the classification of the five senses of the whole human body. The sensory receptors vary greatly in terms of structure. For example, while pain receptors are simply unmyelinated terminal branches of neurons, touch receptors form neuronal fiber nets around the base of hairs and deep pressure receptors consist of nerve endings encapsulated by specialized connective tissues. Receptors also vary in terms of abundance relative to each other. For example, there are far more pain receptors than cold receptors in the body. Finally, receptors vary in terms of the concentration of their distribution over the surface of the body, the fingertips having far more touch receptors than the skin of the back. Other types of receptors located throughout the whole body, including proprioceptive receptors and visceral receptors, receive information about the bodys internal en vironment. Proprioceptive or stretch receptors, located in muscles and tendons, sense changes in the length and tension of muscles and tendons and help to inform the central nervous system of the position and movement of the various parts of the body. Each stretch receptor consists of specialized muscle fibers and the terminal branches of sensor neurons. The muscle fibers and sensor neuron endings are very closely associated and are encased in a sheath of connective tissue. Visceral receptors monitor the conditions of the internal organs. Most responses to their stimulation by an organ are carried out by the autonomic system. Several visceral sensors, however, produce conscious sensations such as nausea, thirst, and hunger. Touch Receptors are the nerves cells that tell your brain about tactile sensations. There are several types of touch receptors, but they can be divided into two groups. Mechanoreceptors that give the sensations of pushing, pulling or movement, and thermoreceptors that tell you about sensations of temperature. The mechanoreceptors contain the most types of touch receptors. Free nerve endings inform the brain about pain, and they are located over the entire body. Located in the deep layers of dermis in both hairy and glabrous skin, the pacinian corpuscles detect pressure, telling the brain when a limb has moved. After the brain has told a limb, such as an arm, to move, the pacinian corpuscles tells the brain that that limb has actually moved into the correct position.

The Downfall of Napoleon Essay -- essays research papers

How did a man with a promising military career loose it so quickly? pile was peerless of the greatest military minds but did not always use it correctly, which eventually direct to his downfall. This essay will explain what led to the downfall of pile. Napoleons military motto was concentrating on an enemy?s weak spot, capitalizing on it, and using it to crush them. After serving in the revolutionary army, forty winks distinguished himself in the military and gained the directory?s attention when he suppressed a riot in Paris. As Napoleon?s armies swept through with(predicate) europium, the Europeans welcomed the French, thinking they were there to liberate them. When napoleon took over a country, he replaced its rulers with his own rulers and outfitted the country to suit his needs. Nationalistic pride streamed through Europe and people wanted freedom from French domination. They resisted the continental system ? the system Napoleon set up ? based on Roman government, becaus e it was cutting mangle their supply?s as it was aimed as destroying the British economy. Conflict broke out and Portugal violated the blockade against the British trade and Spain revolted against Napoleon?s familiar?s rule. These small revolts resulted in guerrilla warfare ? small bands of troops that attack in short bursts. Napoleons worst battle was in Russia and it led to his downfall. Napoleon amassed a huge army when Czar Alexander I refused to suppress British trade, and marched on Russia in 1812. Napoleon wanted to fight the Russians in one big battle but the Russians, seeing that they were vastly outnumbered, withdrew and went back to Russia to build a better army. As they went back to Russia the instituted a ?scorched earth policy?, meaning, that they burned everythi... ... has been shown in 1792, there were many different individuals and groups which hoped to be strengthened by war. Napoleon had crushed opposition at home by his victories abroad. French foreign policy had become a reflection of the uncertainties of French government, France and the French people had acquired the reputation of being lodgeless and dangerous as they involved the rest of Europe in their quest for a regime that would prove to be permanent and satisfactory. France had always been living dangerously. Misused intelligence and underestimated opponents were at the heart of Napoleon?s downfall. This was clearly shown at Moscow when the Russians outwitted him by using their scorched earth policy and not meeting him in battle as they agreed. With certain planning, the Russian invasion could have gone a lot better and maybe not have led to Napoleon?s downfall.